cierra
Technology and operations
Full-stack AI company from Germany. Builds the assistant, sets it up, connects stock and phone numbers, and runs the system — GDPR-compliant in the EU.
AI Phone Assistant for Car DealershipsIn partnership with intec AG
Your dealership now always answers the phone.
Buyers call exactly when it suits you least: during a test drive, after closing time, on Saturdays. The digital phone assistant answers every call, knows your vehicle stock, books test drives — and puts warranty cases straight through to the intec claims team. Built by cierra, developed together with intec AG for the motor trade.
- Answers around the clock — including Saturdays, Sundays and after hours
- Knows your listings: mobile.de or your website, updated daily
- Warranty case detected? Transferred straight to the intec claims team
- No new hardware: a call forward is all it takes
Transparency: the assistant is an AI system and tells every caller so in its first sentence — this is required by law (EU AI Act, Art. 50) and cannot be switched off. Calls are not audio-recorded by default; you receive a written summary.
The partnership
Two specialists, one system for your dealership.
intec AG has known the motor trade for decades and looks after dealers personally, on site. cierra builds and operates AI phone assistants. Together we have built an assistant that masters the day-to-day of a dealership — and that is set up individually for each business instead of starting from zero.
intec AG
Motor trade and warranty
Warranty specialist for the motor trade with its own field sales force. Your personal contact on site — and, in a warranty case, the team where your customers are in exactly the right place.
The result: when a customer calls about a warranty case, they are not stuck in your line — they are with the intec claims team right away, with the vehicle details neatly recorded. You sell cars, intec handles the warranty, the assistant connects the two.
Not our first joint project — cierra already builds for intec:
This page is deliberately built as a guide: arguments, features, process, prices and the most common objections — so you have everything in one place when talking to your intec contact.
Everyday life on the dealership phone
The phone is your most important sales channel — and the least staffed one.
In the motor trade, the phone decides: whoever sees a listing and calls wants an answer now. Meanwhile your team is on the lot, in the workshop or with a customer. That is exactly the gap where sales are lost.
26%
of calls to German dealerships go unanswered
78%
of customers pick up the phone when they contact a dealership
2 in 3
leads in the motor trade start on the phone
Sources: call-tracking analyses in the German motor trade (LDB Gruppe, autohaus.de).
Your team is on the lot — not on the phone
Test drive, detailing, customer conversation: that is exactly when it rings. And the caller does not wait until someone is back at the desk.
Evenings and Saturdays ring the most
Buyers browse after work and at weekends — and call the moment a listing fits. If you cannot be reached then, you do not exist for that customer.
The next dealer is one call away
Used cars are comparison goods: under your listing is your number — next to twenty similar offers. If nobody picks up, the buyer simply dials the next one.
The same questions, every day
“Is the car still available?”, “When are you open?”, “Are the papers complete?” — fair questions that still interrupt a sales conversation every single time.
Warranty cases land with you instead of intec
The customer has the warranty through intec — but calls you. You explain, refer, chase up. Effort that is not even yours.
Workshop calls block the sales floor
MOT appointment, tyre change, “how far along is my car?” — service calls matter, but they do not belong in the middle of a sales conversation.
Features
What the assistant takes over for your dealership.
An assistant prepared for the motor trade — set up for your business with your contacts, hours, rules and your stock.
Always answers
Around the clock, on public holidays, on Saturdays — and during the day, when nobody can pick up. Any number of calls in parallel, never engaged.
Routes calls to the right place
Sales, workshop, accounting or a specific person: the assistant asks what the call is about and puts it through. If nobody is available, it records the request and announces the callback.
Puts warranty cases straight through to intec
The assistant recognises warranty and repair-cost cases, records the vehicle and the issue, and connects the caller with the intec claims team — your customer reaches the right people immediately, without a detour via your lot.
Knows your vehicle stock
Availability, key specs, price: the assistant answers from your current listings — mobile.de or your website, updated daily.
Books appointments
Test drive, viewing, workshop: the assistant records appointment requests or books directly into your calendar — whichever way you set it up.
Records requests and damage reports, structured
Who is calling, which vehicle, which registration, what it is about: after every call you immediately receive a clean summary by email — instead of a note with half a callback number.
Answers the standard questions
Opening hours, directions, required documents, how part-exchange or financing works: stored once, answered a thousand times — patiently and correctly.
Speaks your customers' languages
German, English, Turkish, Polish, Arabic and more than 30 other languages, switching automatically mid-call — in the used-car trade often the difference between a call and a sale.
Stock connection
“Is the car still available?” — your assistant knows.
The most common question in the used-car trade is answered from your real data: we read in your mobile.de listings or your website and keep them up to date daily. No maintenance, no double entry — your listing is the source.
- Availability, price, first registration, mileage, equipment — straight from the listing
- Buyer and desired vehicle are captured as a lead: name, callback number, car
- On request, the assistant offers a test drive or viewing right away
- No haggling on the phone: for price questions beyond the listing, your salesperson takes over
How it sounds in practice
Three calls you would still lose today.
Saturday, 7:40 pm — vehicle enquiry
Caller
“Good evening, I am calling about the Audi A4 from the listing — is it still available?”
Assistant
Confirms availability from the current listing, gives the key specs and offers a test drive on Monday. Name and callback number are recorded.
Outcome
Monday morning, the appointment and the desired car are in your inbox — instead of a lost weekend call.
Tuesday, 11:15 am — warranty case
Caller
“My gearbox is making noises. I do have the warranty I took out with the car …”
Assistant
Recognises the warranty case, records vehicle, registration and issue — and connects straight to the intec claims team.
Outcome
Your customer is with the right team immediately, you have zero effort — and the summary lands in your inbox anyway.
Thursday, 2:30 pm — workshop
Caller
“I need an appointment for the MOT, ideally next week.”
Assistant
Records the vehicle and preferred date and books the appointment — while your salesperson stays in the customer conversation, undisturbed.
Outcome
The service call is handled without pulling anyone off the sales floor.
Process
From decision to first call: a few days.
01
Set up, not rebuilt
No new phone system, no IT project: a call forward is all it takes. We store your contacts, opening hours, routing rules and the intec routing for warranty cases.
02
Connect your stock
We connect your mobile.de listings or your website. From then on the assistant knows your vehicles — updated daily, with no maintenance on your side.
03
Two-week training phase
The assistant goes live, we listen in together and refine: wording, rules, edge cases. It ends with a sign-off call.
04
Operation
Every call is summarised and lands in your inbox immediately. Changes to hours, announcements and rules are free, any time.
PricesRecommended
Three packages, openly on the page.
As with everything from cierra: the prices are right here — not behind a form. All prices net, plus VAT.
Dealership Basis
€199
per month, net
500 included minutes
- Answering around the clock, routing by your rules
- Requests, damage reports and callbacks recorded, with email summaries
- Warranty-case routing to the intec claims team
- Standard questions: opening hours, directions, documents
For smaller lots: be reachable, record requests, route correctly.
Dealership Stock
€349
per month, net
1,000 included minutes
- Everything in Dealership Basis
- Vehicle stock connected: mobile.de or website, updated daily
- Vehicle enquiries with lead capture: buyer plus desired car
- Test-drive and viewing appointments, with calendar connection on request
The package for active used-car dealers with live listings.
Dealership Group
€649
per month, net
2,500 included minutes
- Everything in Dealership Stock
- Several phone numbers and locations with their own rules
- Workshop appointment intake at scale
- Monthly reporting on calls, topics and leads
For several locations, brands or a high service volume.
What else applies — unprompted:
- Extra minutes: €0.35 per minute.
- Setup: €490 one-off — including stock connection and intec routing. Waived with a 12-month term; alternatively pay the setup and stay cancellable monthly.
- 14-day trial phase, then the term begins.
- The first two weeks are the training phase — with a sign-off call.
- Changes to hours, announcements, rules and contacts: free, any time.
- Daily stock updates included in the package price.
- Referral and support also via your intec contact — at the same price.
Listen first, decide after.
The demo number is the fastest way to your own verdict — even in the middle of a conversation with your intec contact.
Honest limits
What the assistant deliberately does not do.
So you know what you are buying — and what you are not. The assistant is built for reachability, intake and routing, not as a replacement for your sales team.
It does not negotiate prices and does not close sales contracts — for price talks, your sales team takes over.
It does not decide warranty cases. It recognises them, records them and connects to intec — the assessment is done by people.
It does not advise on legal, financing or insurance matters — it records the request, and the right person calls back.
It does not claim anything that is not on file: whatever is not in the stock or knowledge base, it does not answer — it connects or records a callback instead.
It identifies itself as an AI system at the start of every call — disclosure under Art. 50 of the EU AI Act, cannot be switched off.
Whoever wants a human gets a human: connected immediately — or the callback is recorded, bindingly.
Legal at a glance:ImprintPrivacy policyRequest the data processing agreement by email
Objections and answers
The questions car dealers actually ask us.
My customers want to talk to a person — not a machine.
And they still will: if someone at your dealership is available, the assistant connects immediately. It does not replace the sales conversation — it replaces the busy tone, the queue and the answering machine. In practice, the alternative to the machine is not a person. It is no answer at all.
We do not miss any calls.
Possible — call-tracking analyses in the German motor trade say otherwise: around one in four calls goes unanswered, most of them outside core hours. The honest test: look at your call log for one week, including Saturday and after closing. The assistant counts along, by the way — after a month you will know it in black and white.
That is too expensive for me.
Quick maths: Dealership Stock costs €349 per month. A single additional vehicle sale from one call answered in the evening or on a Saturday typically brings a multiple of that in margin — plus workshop appointments and fewer interruptions. The assistant does not need to save many calls to pay for itself. One.
Robotic voices put customers off.
Do not take our word on that one: call 0800 000 8142 and hear for yourself. The assistant speaks naturally and handles interruptions and casual language — which is exactly why the number is printed this large on this page.
How would the assistant know which cars I currently have?
From your own listings: we connect mobile.de or your website and update daily. Sold is sold — the listing disappears, the assistant stops offering the car. Maintenance effort for you: none.
And if it tells people something wrong?
The assistant works within tight guardrails: it only says what is in your stock and knowledge base, makes no promises and does not negotiate. For everything else it connects or records a callback. Every call is summarised in writing — you can always see what was said. And during the training phase, we refine it together.
Warranty cases are too sensitive for an AI.
Which is exactly why the assistant decides nothing here: it recognises the warranty case, records the vehicle and the issue in a structured way, and connects straight to the intec claims team. Your customer reaches the right people faster than today — and nothing is left sitting on your desk.
That is what my answering machine is for.
Hardly anyone in the motor trade leaves a message any more — hanging up and calling the next dealer in the results list is faster. The assistant answers the call, resolves the question or records the request. That is the difference between a lead and a missed number.
I have no time for IT projects.
You will not need any. Your phone system stays as it is — a call forward is enough: always, only outside your hours, or after a few rings, as you prefer. We handle setup and stock connection; after a few days the assistant is in operation.
What about data protection?
Processing is GDPR-compliant in the EU, with a data processing agreement included. The assistant identifies itself as an AI system at the start of every call (Art. 50 EU AI Act), and calls are not audio-recorded by default — you receive written summaries. Your data is not used for advertising or third-party purposes.
How long am I tied in?
Your choice: a 12-month term and the €490 setup fee is waived — or pay the setup and stay cancellable monthly. Before any of that there is a 14-day trial and a two-week training phase with a sign-off call.
Many of my customers do not speak German.
The assistant does — plus English, Turkish, Polish, Russian, Arabic and more than 30 other languages, switching automatically mid-call. In the used-car trade, that is often the difference between a call and a sale.
Let your dealership answer the phone.
Listen to the assistant and ask about a car — this is how it would sound to your customers. If it fits, we set up a personal demo under your company name and plan the rollout — directly with us or together with your intec contact.
Via the contact form or your intec contact — all we need is your company name and location.
The assistant is an AI system and tells every caller so in its first sentence. No audio recording by default.